12 June 2023

10 simple guest blog guidelines for bloggers

Guest blog guidelines are easy to follow if you check the host's website submission guidelines.

When it comes to guest blogging, different websites and platforms may have their own specific guidelines. However, here are some simple guidelines that are commonly followed by many websites and all guest authors, writers and blogger to note.

What is guest blogging?

It is a process of writing a fresh blog or article on other website for driving more traffic to guest author's site or blog

Guest blogging is when you invite someone from outside of your company to write a blog that will be published on your website [↻]. and Hubspot says: Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites []. However, Neil Patel's simple terms as Guest posts (or guest posting) is publishing and article on someone else's website []. 

10 simple guest blog guidelines for bloggers
10 simple guest blog guidelines for bloggers | Pic credit to Pexel.com

Guest blog guidelines

1. Understand the target audience:

Familiarize yourself with the website's target audience, the topics they cover, and the writing style they prefer. Hence, understand the target audience is important factor. This will help you tailor your content to their needs and expectations.

2. Original and unique content:

Submit an original and unique piece of content that hasn't been published elsewhere. Plagiarism is strictly prohibited, so make sure your content is entirely your own work. Thus, every successful SEO consultant always prefer original and unique content while submitting a guest blog to host website.

3. Relevant topic:

Choose a topic that is relevant to the website's niche and audience. Research the website's content to get a better idea of the topics they cover and find a subject that aligns with their interests. The relevant topic helps the readers gain insightful about the topic ideas and helps drive the more readers from the organic search results.

4. High-quality writing:

Ensure that your writing is of high quality, well-structured, and free from grammatical errors. Proofread your article carefully before submitting it. The one who is a writer, should always bring high-quality writing after a well researched topic with ideas. This helps create high impact on readers to come back for more.

5. Length and formatting:

Follow the website's guidelines regarding the preferred length and formatting of the blog post. Some websites may have specific word count requirements or formatting preferences (e.g., subheadings, bullet points, etc.). Length and formatting is one of the key factors of search engine optimisation and every blog post should possessed and follow the best SEO practice.

6. Engaging and informative content:

Create content that is engaging, informative, and provides value to the readers. Use examples, statistics, and relevant anecdotes to support your points and make the article more compelling.

7. Include visuals (if applicable):

If appropriate, include relevant images, infographics, or other visual elements to enhance the readability and visual appeal of the article. Ensure that you have the necessary rights or permissions to use any visuals you include.

8. Proper attribution and references:

If you cite or reference information from other sources, make sure to provide proper attribution and include references or links to the original sources. Proper attribution and references helps maintain transparency and credibility. This builds article credibility and rank the article higher in the search result.

9. Avoid self-promotion:

While it's acceptable to mention your expertise or experience in the relevant topic, avoid excessive self-promotion. Focus on providing valuable content rather than advertising yourself or your products/services. Thus, it is important to note that the post will look natural when you avoid self-promotion.

10. Follow submission guidelines:

Pay close attention to the website's submission guidelines, which may include details such as how to format the article, preferred file types, how to submit, and any additional requirements they may have. Adhering to these guidelines increases your chances of getting your guest blog accepted.

As discussed previously, follow submission guidelines is essential to avoid any further rejection for your guest post.

I always inform the readers that these are general guidelines, and it's essential to review the specific guidelines provided by the website or platform you're interested in guest blogging for. This ensures that you meet their specific requirements and increases your chances of having your guest blog accepted and published.

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